Profiles

Demographics & Personality Information

Demographic data automatically collected by Convert with no user input includes: Geography–city-state, country/continent, Operating System, Browser, browser technology support status, company domain, etc.

Other demographic and personality information is collected as part of user completed forms (ticket purchases, information requests, polls, surveys, etc.) including family size, income, travel preferences, rewards status, age, sex, and any other relevant variable that you may want to collect and use for later segmentation.

Search Engine and Keywords

Create custom segmentation profiles based upon paid search keyword campaigns, organic search terms, banner campaigns, email campaigns, referral campaigns, radio spots, etc.

Real-time Website Behavior

Profile based upon users visiting a certain page, set of pages, a particular path (including elapsed time on any of these) or even value of potential purchase to create dynamic campaigns.

Historical Website Behavior

Number of prior visits, frequency of prior visits, time spent onsite across visits and across defined periods of time, activities during prior visits, checkout activity, etc. are all available as variables to be included in audience

Visitor’s Status

Want to know if a user is a current customer, has registered on your site, or even if he or she is a repeat visitor. It’s simple to create campaigns for new users, or go after repeat customers and visitors.

Custom variables

In addition to the out-of-the-box variables defined above, additional variables can be associated with audience segments based on data residing in other data sources (i.e. marketing databases, CRM systems, transaction history databases, etc.). These variables including, as example, legacy transactions, lifetime value, special needs, rewards points, etc. can be mapped into Convert via a variety of data integration methods (Enterprise version only and requires professional services)

Lead Generation Source

Paid search keyword campaign, banner campaign, email campaign, referral campaign, radio spot, etc.

Shopping Cart & E-Commerce

The ultimate e-commerce marketing weapon. Zero in on visitors with any of the following criteria: number of products in their shopping cart, any changes in the shopping cart, You can also profile based upon values of a user’s shopping cart or even based upon the elapsed time a user put an item in a shopping cart.

Purchasing History

Timing and value of previous purchases, previous products or services purchased and upgrades, add-on purchases, average price of previous purchases, numbers of products purchased over defined visits, etc. are all available as variables to be included in audience segments.

Page and Site Time

Quickly identify visitors who have been on a particular page or on the website for a specified period of time.

Engagement Preferences (Current)

Sort based upon the number of engagements delivered in a current session, types of engagements delivered or that were successful in the current session, or even how someone responded to a particular engagement.

Engagement Preferences (Historical)

Identify users based upon which types, quantity or even percentages and preferences of successful engagements accepted by a particular visitor.

Engagement results

You can assign visitors to profiles based on the delivery, success or failure of specific marketing communications or devices (e.g. the delivery, success or failure of specific email, banner or other promotions).

Micro-target each visitor using Convert’s powerful profiling and segmentation engine. Developing detailed audience segments is done through an intuitive, simple, point-and-click interface. Rich visitor profiles and segments can easily be built with no special expertise or programming. The following profile elements are built-into Convert: