Engagements

Integrated Split (A/B) Testing Engine

Every engagement can be easily tested against any other engagement, or a different creative of the same engagement type. For instance, you can create a sales campaign and test a free shipping offer vs. 10% off discount. Both offers can be marketing offers, or you can test a marketing offer version of the promotion vs. another way to deliver the same promotion (an offer or form that pops up vs one that’s embedded/inline on the page).

Marketing Offers

Deliver customized, targeted, marketing offers to specific visitors. (e.g. sales specials, upgrade offers to qualifying customers, invitations to rewards programs, add-on products or services, etc.).

Dynamic Site Personalization

Customize every user’s experience by dynamically customizing any portion of the Web experience or HTML on any Convert-enabled web page by delivering profile and context-sensitive marketing offers, content, rich media or other media and messages.

Forms

Build simple or complex forms in minutes with the integrated forms tool... By dynamically delivering context-sensitive forms at precisely the right time to profiled visitors, Convert dramatically increases the likelihood of capturing a visitor’s contact information, as well as other useful profile information. (e.g. family size, favorite hobbies, sports, room accommodations, likes / dislikes, or any other information that can later be used to segment and target prospects). Utilizing user-contributed information allows Convert to deliver highly-targeted messages and campaigns in the future.

Chat (Proactive Instant Message)

Convert can automatically and proactively engage visitors with a profile-specific, instant messaging style chat window. Any member of the sales or customer services staff can be instantly engaged with visitors as they browse the website, offering live assistance to answer questions and initiate the sales process in real-time. Instant messages are 100% tailored to the context of the visitor and the visit to maximize the probability of engaging the visitor, which results in higher conversion rates, average revenue per order, and greater close rates on chat-generated leads.

Chat Invitations

Convert can also deliver a profile-specific graphic invitation to chat with a live sales or customer service representative. Inviting a visitor to a chat session through a graphical chat button is another effective way to engage visitors in much the same way the sales process is done in the offline world. Together with proactive instant messages, users that engage in chat in one form or the other tend to be the most qualified leads and highest value customers.

Dynamic Landing Pages

The development and management of landing pages has been traditionally one of the marketers most frequently used and most effective conversion tools. The common challenge has been managing the involved interaction with IT in order to deploy and manage a large quantity of continuously modifiable landing pages. Convert overcomes this challenge by eliminating any involvement with IT to design or deploy landing pages or any other website changes. Additionally, Convert employs Visitor Profiles to dynamically and automatically personalize landing pages on-the-fly based upon the identified needs of the visitor.

Convert will dynamically generate customized landing pages as each visitor enters the website and presents them with a variety of engagements based on predefined criteria established by the marketer (e.g. ‘10% off coupon’, ‘Thank you greeting card’, ‘Free upgrade’ – based on their 12 month purchasing history, etc.)

Click-to-Call

Convert includes a full-featured click-to-talk solution which enables visitors to the website to engage in a live, telephony based conversion with a member of the sales or customer service staff. Along with chat, click-to-talk conversions yield some of the highest visitor-to-acquisition rates. Features include full VoIP support, bi-directional call initiation, visitor record access and integration, call announcement, dynamic skill matching to visitor inquiry, call logging and recording, among others.

Browser Push

Convert allows marketers to send any Web accessible content (including a URL, file, or download) to a site visitor’s screen automatically. This provides marketers with the ability to overcome inherent challenges of static, linear sites by dynamically delivering specific web pages and other Web accessible information to visitors based on the visitor profile and identified behavior.

Convert provides the most complete portfolio of proven Conversion Marketing tools (we call them “Engagements”) available on the market. Our engagements offer marketers a wide variety of methods (“the right way”) for delivering the most appropriate, personal, and contextually-sensitive message (“the right message”) most likely to generate a conversion response. Convert Engagements include:

Conversion tools can be deployed on the site in a matter of minutes by simply running the point and click engagement delivery wizard from the Marketing Manager Console. Creating compelling forms, special offers, live chat and other built-in conversion tools is simply a drag and drop process– select the appropriate tool and creative you’d like to use and it’s live, converting visitors as soon as you make the campaign active. There are no I.T. implementation cycles, technical delays or other resource/implementation hurdles standing in the way of marketing success.

Technologies in Convert and other Digi-Net products and services are protected under US Patent No 6,912,563